Noise
Noise
Bringing narrative discipline and momentum
Context
Fast-growing tech brand, needed positioning discipline and clarity.
Truth
People don’t buy gadgets — they buy identity.
Clarity
Brand world, positioning direction, brand book.
System
Launch rhythm, creator/content engine, packaging revamp.
Expression
Virat campaign (+15% traffic), celebrity films, 2 campaigns/week.
Outcome
Awareness 84 → 93; consistent meaning and momentum.
Clarity. Story. System.
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